Are you struggling to sell your home because your housing market is in a recession? Don’t feel overwhelmed if your house has been on the market for several months with no buyers. There are many people across the United States that are facing the same problems your are. Here are some tips and tricks to ensure you sell your house during the recession. Alleviate as many concerns a buyer may have. Buyers often have many concerns when purchasing a house including closing cost, realtors cost, and home inspections just to name a few. By eliminating as many of these as possible it will help you chances of closing the real estate deal. Here are some key elements to helping put your potential buyer’s minds at ease. -Have your house inspected by a certified home inspector. -If you are not on a city water supply have your septic tank inspected. -Gather any existing warranties on home appliances that will be sold with the house. Another great way to entice buyers is to throw something extra in with the house. Houses built on lakes or canals often come with boats of jet skis, this will give your house a differential advantage over other houses in your neighborhood. Cars trucks and RV’s have also been noted to be sold with houses on several occasions. Get an idea of what other houses of similar size and style are selling for in your neighborhood. Also look for similar house that have sold within the last 2 months this will give you a better idea of the current market value of your home. After deciding what your house is worth, decide what sale price you are willing to let the house go for. Since it is a buyers market you may want to give a 3-5% discount off the market value of your home. This will give you a competitive edge over other houses in your neighborhood. It’s no secret that buyers are in the market for a green home. Installing water saving toilets and appliances can help to sway buyers to pay more because of money that will be saved later on. A water saving or dual flush toiletcan save a family of 4 as much as 15,000 gallons of water a year over a conventional toilet. Upgrading windows and doors to be more energy efficient will also help when selling your home. Another selling point for homes is luxury appliances. Hot tubs have been helping to selling homes for the last twenty years or so, however there are new better luxury appliances on the market. Whirlpool bathtubs have become common place in the master bathroom so buyers are looking for a master bath with at least a whirlpool bathtub. There have been many innovations in luxury appliances over the last 10 years. Whirlpool bathtubs now have built in features like air massage jets, fm radio, television monitors and more. Steam showers are another Luxury appliance that has stormed the bathroom remodeling industry. Modular steam showers cost between two and five thousand dollars and can be installed in under a day. These are a great replacement for standing shower stalls and are what potential buyers are looking for. Selling your house during a recession doesn’t have to mean that you loose out. Carefully following this advice will help to maximize the profitability of your house, and also eliminate many of the buyers concerns and wants when looking to by a new home.
Posts Tagged ‘marketing’
Tips to Help Sell Your Home During a Recession
Sunday, January 24th, 2010Selling Online
Tuesday, December 22nd, 2009There are so many people out there nowadays claiming to be sales guru’s. It seems like every where I look I see some self proclaimed “sales master” telling me I can become a millionaire if I just read his “free” report! These guys crack me up. The sad part about it is that they’re still around because people fall for their cunning sales pages and buy their products. What actually qualifies you to be a sales “expert” worthy of selling your secrets to someone anyway?
Have you ever done hard core, 100% commission, door to door sales in 115 degree weather (or -20 degrees for that matter) wearing a 3 piece suit? Have you ever built a power house team of cold contacting sales experts from scratch, selling pizza coupons door to door none the less? Let me guess.. “NO!” . . . to that one as well.
I would love to do an experiment one day and take one of these “sales gurus” let him pick the time, place and product, then put me on one side of the street and him on the other and lets see what happens. No need to wait for the results, I’ll can tell you right now what will happen, I will BLOW them away! That is a fact. I’m not trying to be cocky or arrogant here I ‘m simply stressing a point. I ‘m an accomplished professional, hard core sales expert and I ‘m available to prove it any day of the week.
I believe what sets me apart from the rest of these clowns is my attitude. I am always in sales mode, I am relentless in my pursuit of buyers. That is the key. I don’t just find the closest human being with a pulse and try to cram my product down their throat whether they need it or not. Instead, I smother my territory moving from prospect to prospect till I identify a buyer.
Here’s the best part… when I find a potential buyer, I’ve hit the jackpot! This is because I’m not just going to sell him one item. I’m going to sell him (or her) everything I can! Thats the difference between me and them. I smarten up, I open the market up! I don’t waste time turning an obvious “NO” into a shaky “YES” cause thats only going to bite me in the rear-end later. Instead, I pick up on the buying and non-buying signals and make an instant decision of wether or not this person is worthy of my entire presentation.
Here’s 3 simple things you can do to increase your sales regardless of what you sell or where you sell, Internet, face to face, telemarketing, whatever… It doesn’t matter. This stuff works everywhere and if you’re not doing it your just missing the boat!
#1 Always be in a hurry. This is called “Urgency”.. Sorry Mr. Prospect, I’d love to stay and chat the day away. Prospect. I’ve got BUYERS to get to. So lets get this deal closed and we can both get on with our busy day.
#2 Be prepared for EVERY objection. A sale without an objection is like a bowl of cereal without the milk. Expect several objections during every presentation. Thats whats supposed to happen!!! Edify the prospect, give them your pre-rehearsed rebuttal and CLOSE the deal!
#3 Take Control! Nobody, I mean NOBODY is going to walk up to you and say “Are you selling something?? Here’s my money I’ll take everything you’ve got!” You have to get over the fear of rejection and TELL them it’s time to pay for their product. Train your customer to say yes to you throughout your pitch with close ended questions. This way they wont hesitate to reach for their wallets when you tell them it’s time to pay.