In a previous article of mine I mentioned the fact that personal photographs do not sell. That is photographs of weddings and family occasions or some other family or friends event; even when they are well taken.
This begs the questions of what type of photograph sells? Research is very necessary, but it is not the only way. Research is required to define your market, but what if the market was looking for polar bears. Are you going to travel to the ice lands in anticipation of meeting a polar bear? Then are you hoping to take its picture, and get away before it eats you? No, I don’t think so. Yes do your research to get a feel for the subject, but there are other, easier ways of defining a photographing niche for yourself.
First you need to think closer to home; in fact look closer within yourself. What is it that you like? Where do you like going? What do you like to do? Answer those questions and you will be on your way to finding your own particular niche. Could it be that simple? Yes take my word for it, I will now explain.
As I do not know you, I will tell you how I found my own particular niche. I have lived in the South West of Scotland most of my life. I love the sea, and the ships, and I am a great fan of water sports. I also like the country side, and I love wildlife. I like these things because they represent me and who I am. I do not live in a city, so to take photographs of magnificent city buildings I would have to travel, and find the time and money to get there. Once in a city, I would not feel comfortable, and I would not enjoy it. I prefer the sea in all her “moods”, except when I am in a boat. I like the country side because it is only yards from my house. I know nothing else, so why waste that knowledge and experience.
Coming from Scotland, I take it for granted, and you maybe surprised to hear that I am not impressed by it, particularly when it rains; it rains constantly. In fact, the only way we know summer from winter is by the temperature of the rain. Now since I started communicating globally on the internet, I soon found out that most people have different view points of Scotland. I found people like to see the green fields, the wild life, the history, the quaintness of it, because they had nothing to compare it with. Coupled with good solid research, I changed my attitude and started taking photographs of Scotland at its best, and these photographs are appreciated. In fact I still find it hard to accept that they are so much in demand.
Some times we just cannot see the wood for the tress. There is no way I would have thought that my own backyard was requested, but it is. I therefore have absolutely no doubt, that wherever you live in the world, there will be many aspect to your region that are worldly unique, and appreciated by others who live in totally different climates. Here then then is your starting point for taking serious photographs.
Take that one stage further, what are your hobbies? If you are interested in a hobby, the chances are that others are interested in that same hobby also. Unless it is a hobby that is local to your region, you will find that most hobbies’ travel globally and hereby can be a second niche you can concentrate on.
Do you like to travel? Well most of us do, but most of us travel on vacation only. When you travel to your holiday destination, you will probably like taking photographs. When I go to London, say, I take photographs like everyone else. In fact everybody and their dog that travels to London takes photographs, including the dog.
What makes you unique is you. It would be your interpretation of London that would be different from everyone else’s. Only through your eyes could you take a picture that would sell. It is the individual in you that determines the angle and quality of the shot. If your interpretation was tuned into the buyers market then you would make a fortune doing what you would be doing anyway.
Everybody has there own uniqueness, and it is that distinctiveness that determines the ensuing photograph. Your interpretation of an image will be different to every other photographer. In fact, because you are new to an area, you are putting a fresh interpretation onto an image. Now as long as the quality of your photographs are good enough, your interpretation has every chance of being accepted.
Do you think it is only the local pro’s who can take a good quality photograph of your holiday destination? You will therefore have to question that question. If, for example, I were to see an excellent photograph of Big Ben and the Houses of Parliament in London, how would I know whether it was taken by a local Londoner or a simple tourist like you and me? The chances are that it would be taken by a tourist. Ok maybe a tourist on a mission, but a tourist anyway.
I have now mentioned three niches that you could specialize in. Your locale; your hobbies; and you holiday destination. I do not know about you, but these three niches are all I need and all I will ever need. I have thought about going into micro photography, macro photography, still photography, sports photography, etc etc, but why bother. There are more subjects 20 miles from my front door than I can exhaust in a life time.
If you cannot see this about yourself, you need a shake. Start by making a list of everything in your area that you can photograph. This list will start short, but if you keep adding to this list as time get on; it is going to be a hell of a long list. You will find that there are so many things you can photograph, only a few miles from your house. So you should be encouraged by your three local niches, once you have given them some thought; and by the way, your excitement shows in the overall quality of your photographs so start enjoying your local area, and it will start enjoying you!
Posts Tagged ‘Sell’
How to Find Your Niche For Selling in Photography
Tuesday, January 26th, 2010Selling your house in a global downturn
Saturday, December 26th, 2009In the current global economic crisis or meltdown or whatever the press are calling it today, it is becoming more and more difficult to sell anything.
Never mind trying to sell “big ticket” items like cars, boats or God forbid HOUSES.
Great houses like this one in Connecticut USA (mine)…
http://tinyurl.com/57hgpr
… are just sitting on the market for weeks or months with no interest. We have had a grand total of 1 showing!
Now COME ON people! 1 SHOWING.
Geez, everyone knows the economic situation is just part of the huge cyclical patterns that the universe operates within. CYCLICAL!!!
That means things come back. So if anyone out there bought a house, say this one,
http://tinyurl.com/57hgpr
they are going to make a killing when the market comes back. This is a SMART INVESTMENT.
Why allow yourself to fall victim to the hype from all the politicians who’s only agenda is their self promotion which involves making sure that you are totally reliant on them to solve all the problems you are facing. The sad reality is that they are the ones who create all these problems through self-greed and appalling mismanagement.
For goodness sake, step back and take a good hard look at what is going on all over the World today! Politicians and news media pushing doom and gloom on everyone.
Take a stand! Get angry! Be self reliant! Dump the people who are failing us all.
Take responsibility for your own future.
So come on, loosen up your purse strings, make an investment… buy my house!
http://tinyurl.com/57hgpr
John
Selling a Yacht
Monday, December 21st, 2009
Selling a Yacht – Where to Start?
Whatever your reason for selling your yacht, be it upgrading or simply moving on to the next adventure, the process can be simple and easy. The easiest place to start is to decide how you are going to sell – through a broker, privately or as a trade-in. From there, the process is simple. With a broker, you can rest assured that all the work will be done for you at a price. If selling your yacht yourself, following these easy guidelines can help make the process a pleasant and successful one.
Getting Your Yacht Ready for Sale
As with all things, presentation is key and a clean and well-maintained yacht will only impress and sell quickly. It goes without saying that the deck should be scrubbed, the varnish restored to its original shine and the galley be free of crumbs and dirty dishes. If you intend to keep any of the yacht’s extras, like the waverunner or skis, remove them before a viewing – buyers could be put off by what they then see as misleading features.
Make sure the engine is checked and clean and starts the first time that it is fired. Any dirt around this area is a sign of poor maintenance that could make buyers question the value of the yacht. Once everything is clean and smelling fresh, set the scene for the viewings. Have the table set with beautiful tableware suggesting a romantic onboard meal. Lay the deck out with sun beds and bright towels, simply inviting guests to imagine what it would be like to laze the summer afternoons away on their new yacht.
When to Sell Your Yacht
The best time to think about selling your yacht is at the beginning of the yachting season in your area. Buyers are most interested when the sun is shining and they can picture themselves on the deck enjoying a cocktail while the waves splash beneath them.
How to Sell Your Yacht
There are three basic choices when choosing to sell your yacht – selling it privately, trading it in or using a yacht broker. Smaller vessels can usually be sold easily by their owners but larger yachts require complicated papers and negotiations that are best left to the professionals. While you may make the most profit out of selling privately, the time and hassle involved usually outweigh the benefits, sending most people straight to a broker.
Trading in your yacht is only best done when purchasing a new one. Many dealers prefer not to take trades on used yachts and the amount offered varies considerably amongst dealers, usually well below market value. Trade-ins can however save you money, as sales tax is only worked out on the selling amount less the trade-in value, which for some, makes this option the most cost-effective.
The Paperwork and Legalities Involved in Selling a Yacht
As with any asset changing hands, there is paperwork that needs to be filled out and legalities that need to be taken into account. Selling privately means that you need to type up a bill of sale that includes the names of all involved, their details, the price and the type of yacht along with its registration numbers. This document can act as the receipt of the transaction. A cashiers or certified cheque is the best option for payment, for both the deposit and the final amount.
Do not simply sign over the pink slip of the boat to the new owner. Send in the accompanying form to the registration authorities specifying that the yacht has been sold and to whom it now belongs. Failure to do so could result in you being held liable for accidents caused by the new owner.
While you are not legally required to volunteer information about the yacht, concealing a defect can be to your detriment and it is in everyone’s best interest to be upfront. Finally, once the yacht is sold and leaves your possession, be sure to cancel your insurance and apply for a refund on any pre-paid amount.
Using a Yacht Broker
All the documentation needed to sell your yacht privately can be overwhelming and in order to keep the process as simple as possible, a yacht broker can be your best option. Handling every aspect of the process, a broker is likely to fetch the best price for your yacht and with the absolute minimum amount of hassle to you.
Brokerage firms are experienced in the buying and selling of yachts of all sizes and make the process a seamless one. Once confirmed as your broker, such a firm will prepare all the full technical specification of your craft and suggest the best price to you. Once agreed upon, a yacht broker will launch a comprehensive marketing campaign that guarantees a quick sale to the right buyer at the best possible price. All aspects of the sale, from the cleaning of the yacht to the showings and paperwork can be covered by the broker, leaving you to simply sign the final papers.
Tips for Dealing with Yacht Brokers
Brokers work on commission which can range from five to ten percent of the selling price, similar to real estate agents. Some brokers specialise in a particular type of yacht and are more likely to have access to specific and serious buyers. In these cases, a higher commission can be beneficial as you receive the pay-off of an experienced broker that is likely to get you the best price.
You should always sign a listing agreement with a yacht broker that has been fully explained to you. All brokers that belong to an association are required to abide by a code of ethics. By these ethics they should outline the best type of listing agreement for you and not for them.
Buyers usually request a marine survey that inspects the condition of your yacht. Any defaults are then used to either negotiate a new price or are requested to be fixed by you, the owner. Make sure your broker is clear on how much you are willing to spend on repairs and how low you would be willing to drop the asking price.